About Us
Founder, William Hatzichristos
About Us
We built our company to solve the problems that brands face every day: rising fulfillment costs, inconsistent service, lack of visibility, and logistics partners who scale poorly as businesses grow.
Our 3PL was founded with a simple but powerful belief — logistics should be a competitive advantage, not a constraint.
By combining enterprise-level supply chain discipline with the agility required by modern e-commerce brands, we deliver reliable, cost-effective fulfillment solutions that allow our clients to focus on growth, not operations.
Our Approach
Unlike many logistics providers that grow out of warehousing alone, our company was designed from the ground up using procurement, supply chain optimization, and performance management principles typically found inside Fortune 500 organizations.
We focus on:
- Predictable, on-time order fulfillment
- Cost transparency and continuous cost reduction
- Inventory accuracy and disciplined controls
- Scalable processes that support rapid growth
- White-glove service without enterprise-level overhead
Whether you ship dozens of orders per day or tens of thousands per month, our systems, processes, and people are built to scale with you.
Leadership & Founder Bio
William Hatzichristos
Founder & Managing Director
William Hatzichristos is a former Supply Chain and Procurement Executive with decades of experience managing complex logistics, sourcing, and vendor performance for some of the most demanding organizations in the world.
Throughout his career, William has led and supported supply chain operations for globally recognized institutions, including the New York Mets, Bloomberg, and other large enterprises where operational precision, service-level accountability, and cost control are non-negotiable.
In these roles, he was responsible for:
- Negotiating and managing multi-million-dollar logistics and supplier contracts
- Designing and enforcing performance metrics (SLAs, KPIs, fill rates, and on-time delivery)
- Implementing inventory controls and demand planning strategies
- Driving cost reductions while improving service quality
- Holding vendors accountable to enterprise-level standards
After years of working with third-party logistics providers from the client side, William recognized a consistent gap in the market: small and mid-sized brands were underserved, often forced to choose between high-cost providers or low-cost operators with poor controls and inconsistent execution.
He founded this company to change that.
By applying enterprise procurement rigor, disciplined warehouse operations, and hands-on leadership, William built a 3PL designed to deliver big-company performance for growing brands — without unnecessary complexity or inflated pricing.
Why Clients Choose Us
Our clients partner with us because we think like operators and like buyers.
That means:
We design fulfillment workflows that reduce errors before they happen
We price services fairly and competitively, with no hidden surprises
We proactively identify efficiencies as volumes increase
We act as an extension of our clients’ operations, not just a vendor
From startups launching their first products to established brands seeking a better logistics partner, we provide the structure, reliability, and accountability required to support long-term growth.